The Ultimate Guide for Discord Partnerships!

From manual one-on-one partnerships to mass posting techniques and automated bot-powered promotions, this guide will walk you through the pros, cons, and best use cases for each method. Whether you're managing a gaming server, online community, or project hub, you'll discover how to maximize exposure and attract engaged members.

Traditional (Manual) Partnerships

Manual partnerships are the most classic form of Discord collaboration. In this approach, one server owner or partnership manager reaches out to another server to then exchange server adverts.

This method includes:
- Server adverts posted in both servers..
- Specific partnering requirements (such as member count, activity level, or server type).

Pros:
- You have full control over which servers you are partnering with
- Better protection against spam, raids, or fake members.
- Can help a more authentic community within your Discord server.

Cons:
- Can be time-consuming to find and the process can sometimes be difficult.
- Limited scale compared to mass or auto solutions.

Best for:
- Niche servers, community-driven growth, and servers that require an active member base.

In summary, manual Partnerships are best for smaller community focuses servers because they provide the owner with control over which servers are partnered with. However, the increased customisation comes with a cost of being more time consuming and less scaleable than other methods.

Mass Partnerships

Mass partnerships, also known as “massing,” refer to the strategy of joining a partnership hub/portal to then partner with every other server partnered to the hub.

This method typically involves:
- Joining partner portal servers or directories where server owners/partner managers look for active partnerships.
- Usually has lower entry requirements, allowing for quicker and easier partnerships.
- Posting many adverts in your partnership channel in a short period of time.

Pros:
- High exposure to a wide audience across many servers.
- Fast and simple to do — great for new servers trying to get initial traction and be noticed within their niche.
- Less time consuming compared to manual one-on-one partnerships.

Cons:
- You are partnering with many servers that you may not have joined, so have less information about them
- Can lead to a higher percentage of inactive or low-engagement members joining your server.
- Partner advertisement often get buried in partnership channels already flooded with similar posts.

Best For:
- Fast-paced growth, newly launched servers, and owners who need quick visibility.

In conclusion, massing is best for fast paced growth and high visibility for new servers. It is much quicker and easier to set up than other methods but the large amount of servers partnered with can lead to inactive members or partnerships with unwanted servers.

Auto Partnering

Auto partnerships are powered by Discord bots that automate the process of sharing your server advertisement across multiple partner servers on a schedule. This “set it and forget it” approach can help keep your server visible 24/7 with minimal manual effort.

This method usually includes:
- Your server submits an advertisement into a bot network.
- The bot shares your advertisement on a rotation or schedule across all participating servers.
- New servers can be added to the rotation automatically, expanding your reach.

Pros:
- Automated exposure with advertisements running around the clock.
- Great for small or niche bot networks, where competition is lower and engagement is higher.
- Saves time for server owners & partnership managers without dedicated partnership managers.

Cons:
- Similar to massing, it risks lower quality partnerships and irrelevant server exposure.
- Lack of personalization can make advertisements feel generic or untrustworthy.
- In large bot networks, your advertisements can get lost in cluttered feeds, decreasing visibility.
- Discord in the past has voiced concern and often suggests other methods of partnerships rather than auto partnering.

Best For:
- Servers that want consistent background growth, especially when combined with more personalized outreach strategies.

To conclude, auto partnerships are great for providing consistent growth with very little effort: saving time for the owner whilst providing automated growth. However, there is a high risk for low quality partnerships and your advert becoming lost in the large bot network (thus not increasing visibility).

FAQs

Q: How can I track how my partnerships are going?
A: The easiest way to track your partnerships is through a Discord bot. Luminous Nova allows you to track how many partnerships you or a Partnership Manager has completed across a length of time. Invite Tracker allows you to track your daily joins, which members joined through which invite and so how many members your partnerships are attracting! Both of these bots can be found through a search engine (via their websites).

Q: Can I get people to do do partnerships for me?
A: Yes! Peeople on Discord who specifically complete partnerships are called Partnership Managers, who do partnerships for free and/or with a payment. PMs can be found through Partnership Hubs, their portal servers or advertising servers. In Open Advertisements, for example, there is a 'Looking for Work channel were PMs can post that they are open for hire!

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